Over the same period, the percentage of crypto owners who are new to the market (e.g., made their first purchase within the last 12 months) decreased, while the percentage of passive owners (e.g., made their most recent purchase more than 24 months ago) has increased. Finally, the likelihood to purchase among all respondents decreased in recent years, in conjunction with large decreases in the price of Bitcoin.
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Brief
Cryptocurrency Ownership in 2026 – Fewer New Owners Among LIFE Survey Respondents
October 2026
Between April 2024 and April 2026, data collected via the LIFE Survey show that cryptocurrency ownership rates among survey respondents are flat and (in the last six quarters) became decoupled from changes in the market price of Bitcoin.