Bill Wafford

Bill Wafford joined QVC Group in 2023 as the chief financial officer and was appointed chief administrative officer in 2024. Wafford oversees the company’s transformation office and global financial activities, which include tax, controllership, internal audit, financial communications, financial planning, and treasury for all markets and brand units.

Wafford has more than 25 years of experience in corporate finance, management consulting, and executive leadership across retail, consumer goods, and digital commerce businesses. Before QVC Group, he was chief financial officer at Everlane, a digitally native apparel brand. Previously he served as chief financial officer for retail companies JCPenney and The Vitamin Shoppe, was a partner in the advisory practice group at KPMG, and held various executive roles with Walgreens Boots Alliance and Target.

Wafford is a board member and the Audit Committee chairman for Jushi Holdings Inc. He earned an M.B.A. from the Kelley School of Business at Indiana University and a bachelor’s degree from University of California, Riverside.