Sophia Ahmad

Sophia Ahmad serves as executive vice president and chief marketing officer of Comcast’s Xfinity Consumer Services. In this role, she is responsible for Xfinity’s brand marketing strategy and execution.

Ahmad joined Comcast from Sky UK, where she held leadership roles in marketing and finance. She worked on the launch of NOW TV, Sky’s OTT streaming service, the acquisitions of Sky Italia and Sky Deutschland, and Sky’s Operating Efficiency program. Most recently, Ahmad led the Sky mobile business unit, which became the United Kingdom’s fastest-growing mobile network. Prior to joining Sky UK, she served as an audit associate at Ernst & Young in London.

Ahmad earned her bachelor’s degree from the University of Birmingham and is a member of the Institute of Chartered Accountants in Scotland.