Paur and Hayes shared findings from PULSE’s 2007 Debit Issuer Study, conducted by Dove Consulting with 55 debit card issuers of varying sizes. In examining developments in the debit card market, Hayes and Paur shared survey results and provided additional insights into four key areas: performance metrics, networks and interchange, debit rewards, and debit card fraud. This paper describes trends and issues affecting the debit card market in each of these four areas, in an effort to expand understanding of this dynamic and increasingly important category of consumer payments.

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