Small businesses all over New Jersey felt the impacts of the COVID-19 pandemic. This was especially true for small businesses owned by people of color. Business leaders, government stakeholders, and community organizations were invited to join the New Jersey Economic Development Authority (NJEDA) and the Federal Reserve Bank of Philadelphia for a virtual event on Monday, November 15, from 10:00 a.m. to 12:00 noon for Main Street in the Garden State: Ensuring an Equitable Small Business Recovery.

This event featured:

  • new research on how New Jersey small businesses are faring in the post-pandemic recovery.
  • discussion of roundtable sessions with small business owners in New Jersey, including the unique challenges Black-, Hispanic-, Asian- and immigrant- owned firms faced during the pandemic.

We discussed what the NJEDA and other state agencies have done so far to overcome the challenges minority-owned businesses faced during the pandemic and how to strengthen New Jersey’s small business sector and foster an inclusive economic recovery for the communities and businesses most impacted by the COVID-19 crisis.