Susan Herbst-Murphy

Industry Specialist

Phone: (215) 574-3456
Fax: (215) 574-7101
Send an e-mail to Susan Herbst-Murphy

Susan Herbst-Murphy joined the Payment Cards Center as an industry specialist in December 2007. For the previous 20 years, Herbst-Murphy had product management, product development, consumer research, and strategic planning responsibilities at commercial banks with debit, prepaid, consumer credit card, commercial card, and merchant processing portfolios. She also has experience with the Farm Credit System.

Herbst-Murphy earned a B.S. in urban studies from the University of Nebraska at Omaha and has taken professional courses at the University of Chicago Graduate School of Business and the Burke Institute. In addition, she completed the ABA Bank Card School program, the Visa Business School Senior Managers Course, and the Focused Innovation Workshop conducted by Innovation Focus, Inc. Her presentation experience has included conferences of the Institute for International Research, Card Forum and Expo, USAID Partners for Financial Stability Program, and Forward Financial.

Expertise:

Consumer behavior and preferences
Strategic planning
Demographics of payment card use
History of consumer credit and the card payment system

Payment Cards Center Publications:

Maintaining a Safe Environment for Payment Cards: Examining Evolving Threats Posed by Fraud – March 2009

View publications by the Payment Cards Center.